Marketing B2B Technology

Interview with Cassandra Jowett - PathFactory

Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform, shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. 
She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library. 

Interview with Shea Castle - Terminus

Shea Castle is Senior Customer Marketing Manager at Terminus, a leading Account-Based Marketing (ABM) platform. 
Shea shares his story of how he became part of the Terminus team, and explains how Terminus and ABM flip the traditional marketing funnel, to deliver a full market approach to enable B2B companies to target the people that matter. 
He also shares how Terminus is an orchestration platform that brings together first and third-party data points, and what the platform allows its customers to achieve. 

Interview with Andrew Hally - Bynder

Andrew Hally, Chief Marketing Officer at Bynder, a digital asset management platform, discusses how digital asset management has evolved over the last few years, and how Bynder helps companies 'scale-up', using DAM to power the digital experience. 

Interview with Olivia Kenney - LeadSift

Olivia Kenney, Marketing Manager at LeadSift, a sales intelligence platform that generates qualified leads using intent signals, shares how LeadSift helps B2B marketers solve everyday issues, and how intent data can be used to get ahead of competitors and generate a higher quality of leads rather than a large quantity of leads. She also shares her views on why lead scoring should be an integral part of a marketing strategy, as well as some top tips on how B2B companies can do a better job in terms of lead generation and improving quality.

Interview with Sam Ovett - Mobile Pocket Office

Sam Ovett, is co-founder of Mobile Pocket Office, which is leading the way in helping new and established businesses augment their human and technological resources to leverage growth and streamline productivity. 
Sam shares his story from originally being a whitewater kayaker and guide to becoming a complete automation nerd, and how Mobile Pocket Office helps companies identify the opportunities they are missing out on, and which processes they can implement to ensure they are on calls that are closing deals rather than prospecting ones. 

Interview with Steve Zakur - Solosegment

Steve Zakur, CEO & Co-Founder of Solosegment, which provides software that drives engagement and leads with anonymous data and AI, shares his journey to co-founding Solosegment, and explains the meaning behind anonymous personalization. He also shares the key challenges of searching behaviour and how Solosegment helps its customers overcome this. 

Interview with Chris Newton - Intellimize

Chris Newton is VP of Marketing and Business Development at Intellimize, a website optimization company, that intelligently optimizes each buyer’s path to drive more revenue, and more leads from websites.
Initially starting out as an engineer, Chris shares his journey to joining Intellimize, and explains why 'friend don't let friends run A/B tests'. He also provides some fantastic insights into why website optimization can have real meaningful impact, and how marketers can use Intellimize to optimise their homepage or landing page. 

Interview with Abhi Yadav - Zylotech

Abhi Yadav is Founder & CTO at Zylotech, a customer intelligence company that helps B2B marketers determine and deliver the right type of content for each website visitor.  
Starting initially as an engineer, Abhi shares his journey to founding Zylotech, and how the platform adds value to present B2B marketers with the ‘full picture’, providing several sets of data to help them truly understand and communicate effectively with their website visitors. He also shares his opinion on how he views intent data changing marketing in the future, and how his current customers use Zylotech.
 

Interview with Joel Harrison - B2B Marketing

Joel Harrison, Editor-in-Chief at B2B Marketing, shares how the publication is evolving into a social community, with the decision to no longer publish the magazine and instead focus efforts on an online community named Propolis.
Joel also shares his thoughts on the biggest things marketers should be thinking about this year, and how social media will develop for B2B marketers in the future. 

Interview with Chip House - SharpSpring

Chip House is Chief Marketing Officer at SharpSpring, a cloud-based automation platform for marketing agencies and small to mid-sized businesses.
Having initially started his career in email marketing, Chip shares his view on marketing automation and why it is a revenue growth platform; as well as details on how SharpSpring's agency model helps clients achieve results, and why SharpSpring's vision to cross CRM, sales and marketing automation to provide a comprehensive suite of tools to small businesses will continue to be a major success in the next 5-10 years.