Interview with Cassandra Jowett - PathFactory

Cassandra Jowett, Senior Director of Marketing at PathFactory, a B2B intelligent content platform, shares how her passion for content marketing led to her joining the PathFactory team, and how the platform helps B2B companies connect content to their customers and create experiences to grow revenue. 

She also shares how PathFactory takes personalisation to the next level, and the importance of understanding what's in your content library.